• Lightweight serum that smooths frizz & flyaways. • Adds instant shine and hydration while keeping strands touchably soft. • Formulated with Phytovie® Defense for thermal protection, frizz-control and shine after first use*. • Safe for color-treated & keratin-treated hair. * All trademarked ingredients referenced under license; copy points reflect the supplier-approved claims. 𝐖𝐡𝐲 𝐘𝐨𝐮’𝐥𝐥 𝐋𝐨𝐯𝐞 𝐓𝐡𝐢𝐬 • Keeps frizz in check while adding that glossy, healthy-looking finish. • 79% of testers agree Shine Serum kept hair smooth for 24 hours* • Protects strands from heat styling up to 450°F. • Designed for everyday shine—works on damp or dry hair. Based on 2 week consumer study of 28 testers.